Is xoBeauty Cruelty-Free?


It can sometimes be quite difficult to ascertain whether or not a brand is cruelty-free. There is a lot of conflicting information out there and there is no regulation of the the term ‘cruelty-free’. It is therefore not sufficient to simply ask a brand if it is cruelty-free because that brand’s interpretation of the term may be extremely flawed. So there are several factors to consider when determining if a company is in fact cruelty-free (see Why Cruelty-Free Claims Are Not Enough). I reached out to xoBeauty and asked them a series of very specific questions in order to determine if they are cruelty-free. Their customer service team was kind enough to provide answers to all my questions. xoBeauty is a beauty brand created by the famous beauty Youtuber Shaaanxo.


So is xoBeauty cruelty-free?

Yes – xoBeauty is cruelty-free! Pink HeartRabbit Emoji Continue reading for more details on xoBeauty’s status as a cruelty-free brand and its vegan products.


Does xoBeauty test on animals?

No! They do not test any ingredients, formulations or finished products on animals.


Does xoBeauty commission animal testing?

No! They do not commission a parent company, an affiliate company or a third party to test any ingredients, formulations or finished products on animals.


Do xoBeauty’s suppliers perform animal testing?

No! They do not purchase any ingredients, formulations or products from third party manufacturers or suppliers that conducted, commissioned or were party to animal testing of said ingredients, formulations or products.


Does xoBeauty have proof from its suppliers?

Yes! They have documentation from their manufacturers or suppliers to support the latter’s claim that they did not conduct, commission or participate in the testing of ingredients, formulations or products on animals.


Do regulatory agencies test xoBeauty products on animals?

No! xoBeauty does not allow animal testing to be performed by regulatory agencies in foreign countries.


Does xoBeauty sell in China?

No! They do not sell their products in mainland China.


Do xoBeauty products contain pharmaceutical ingredients?

No! xoBeauty products do not contain any pharmaceutical ingredients or formulations.


Does xoBeauty have a parent company that is not cruelty-free?

No! xoBeauty does not have a parent company.


Are all xoBeauty products vegan?

Not all xoBeauty products are vegan but all their vegan products are clearly labelled on their website. xoBeauty is currently transitioning to being 100% vegan and they are almost there! They are also working on becoming certified as cruelty-free by Leaping Bunny. Pink HeartRabbit Emoji


I hope you found this post helpful! Feel free to leave any questions or comments you may have in the comment section below. Also, if you would like to learn more about the cruelty-free status of other brands, please leave those brands in the comments!


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* Please note that this post is for information purposes only. The questions above have been simplified to facilitate the readability of this post. The formulations of the questions shown above are not adequate to ascertain the cruelty-free status of a brand and should not be relied upon by the reader as a template for use with other brands. You can find more info on this topic here! *












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