Is xoBeauty Cruelty-Free?


It can sometimes be quite difficult to ascertain whether or not a brand is cruelty-free. There is a lot of conflicting information out there and there is no regulation of the the term ‘cruelty-free’. It is therefore not sufficient to simply ask a brand if it is cruelty-free because that brand’s interpretation of the term may be extremely flawed. So there are several factors to consider when determining if a company is in fact cruelty-free […]

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