Why Cruelty-Free Claims Are Not Enough

Why Cruelty-Free Claims Are Not Enough

“Is your brand cruelty-free?” This question, while important, is in fact quite wanting. Consumers with good intentions will ask a brand whether or not it is cruelty-free and will rejoice when they receive an affirmative answer. Unfortunately, this question does not capture several important factors in the world of animal testing. In this post, I explain why asking this question and receiving plain cruelty-free claims is not enough.   1. No regulation of the term […]

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